KCM Agency was tasked to provide Millennial/Sub-Culture strategy to highlight and reach women between 18-45 years old. Wanting to create an empowering experience for women, select center retail partners provided beauty booths for guests to get mini make-overs, custom consultations, and samples. KCM sourced live entertainment, featuring music stylings by DJ Shy, the first female on-air mixer for the #1 Top 40 radio station, as well as a live acoustic performance by Marié Digby, who found fame when her acoustic rendition of Rihanna's "Umbrella" went viral on YouTube in 2007. Guests had a chance to stop by the photo booth, color art templates with Yoobi-sponsored arts & craft supplies, as well as win prizes and giveaways throughout the day.
Westfield VIPink Weekend
Client: Westfield Santa Anita
- Event Production & Management
- Millenial/Sub-Culture & Lifestyle Strategy
- Social Media
- Talent Booking
Westfield is a proud partner of the Bright Pink Organization, the only national non-profit organization focused on prevention and early detection of breast and ovarian cancer in young women.
In addition to event production and management, KCM Agency ran a 3-day social media campaign to promote VIPink, reaching 36,783 users, garnering 855 Likes, Comments & Shares, with 351 clicks to the website.