Community engagement and involvement is always a priority, with surrounding elementary schools in the SGV area partaking in a student art display and the Chinese Museum of Art of Downtown Los Angeles curating an on-site pop-up exhibition. Another event partner is First General Bank and APCF (NPO) for whom we designed and produced a custom Wish Tree as a functional aesthetic piece. During the Lunar New Year campaign duration, the Wish Tree is displayed in the center of Westfield Santa Anita, available for guests to make contributions to APCF and place their wishes on the Wish Tree. With First General Bank’s generous donation-match, we were able to meet APCF’s campaign goals of $10,000 each year!
Westfield Santa Anita Lunar New Year
Client: Westfield Santa Anita
- Creative Strategy & Design
- Décor Design & Custom Fabrication
- Event Production & Management
- In-language & Cultural Strategy
- Visual Merchandising
Lunar New Year décor and installations are displayed throughout the entire month of February as culturally, this auspicious holiday is celebrated culturally and traditionally for extended periods of time.
Since 2013, Westfield Santa Anita’s annual Lunar New Year celebrations have continued to grow. Most recently, the 2015 Lunar New Year celebration generated a 27% traffic increase and participating Westfield retailers reaching up to 320% increase in sales.