With an Asian population of over 60%, the City of San Gabriel has one of the most highly concentrated Asian populations in the United States. We were approached by the City to create a Lunar New Year event that would engage the immediate and surrounding community, inclusive of all races, ethnicities, and generations.
Since 2015, we have partnered with the City of San Gabriel to produce the annual San Gabriel Lunar New Year Festival, a modern take on traditional Lunar New Year celebrations. The festival places an emphasis on local business, community organizations, non-profits, and local artisans and serves as an intersection of Asian and Asian American cultures.