The concert was the joint venture of SBS (Seoul Broadcasting System, a major Korean television and radio network), JAU Entertainment, and Zion Live.
SBS K-Pop Super Concert
KCM Agency was asked to promote one of the biggest K-pop concerts in the United States and to coordinate pre-concert festivities, ticketing & logistics, and press & media.
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Client: SBS, JAU Entertainment, Zion Live
Year: 2012
Services
- Digital
- Event Production & Management
The SBS Kpop Super Concert featured seven of the most popular K-pop artists, including Girls Generation (SNSD) and 2NE1.
We promoted the concert via social media, press and media partnerships, and guerrilla street marketing. We developed a user-friendly SBS K-pop Super Concert website to provide news and concert information and utilized social media to engage with fans. Street Teams were strategically deployed in target demographic areas and special events throughout Southern California to interact with K-pop fans.
With close to 10,000 concert fans spectating their favorite K-pop artists, we created a memorable concert experience by conducting artist-fan meets, ticketing and sponsorship coordination, pre-concert festivities such as food trucks and live entertainment, and worked with over 50 media outlets to promote and cover the concert.