The streets came alive with a kids zone, tea ceremonies in the grapevine arbor hosted by Tea Station, a beer and wine garden, and a 30’ outdoor stage showcasing traditional and contemporary acts. The festival ended with a free screening of Linsanity: The Movie, followed by a Q&A with producer Brian Yang.
2015 San Gabriel Lunar New Year Festival
Client: San Gabriel City
- Content Creation
- Creative Strategy & Design
- Event Production & Management
- Millenial/Sub-Culture & Lifestyle Strategy
- Social Media
- Sponsorship Acquisition & Management
The festival featured more than 50 merchandise vendors, food trucks, artisans, calligraphers and fortune tellers.
Commissioned by the City of San Gabriel, KCM Agency coordinated the entire festival, including festival vendors and sponsors, logistics and operations, creative design, and talent booking.
The festival’s debut successfully drew crowds estimated at 10,000 with visitors attending from all over the Southern California region.