Our services were all-encompassing, including conceptual and strategic event production, direct marketing tactics and execution, creative strategy and design, OOH advertising, social media development and community management, content creation, website design and programming, press relations, and sponsorship acquisition and coordination.
MPK Night Market
KCM Agency partnered with the City of Monterey Park and its Chamber of Commerce Park to develop, design, produce, and promote a series of events known as the MPK Night Market with ambitions of revitalizing the city’s nightlife, improving its economy, and providing a safe, yet fun event that entices the city’s young adults and families.
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Client: MPK Night Market
Year: 2014
Services
- Advertising
- Branding
- Content Creation
- Creative Strategy & Design
- Digital
- Event Production & Management
- Marketing
- Millenial/Sub-Culture & Lifestyle Strategy
- Photography
- PR
- Social Media
- Sponsorship Acquisition & Management
- Videography
The grand opening event attracted over 8,000 attendees.
The grand opening event attracted over 8,000 Monterey Park residents and out-of-towners with its novelty food trucks and street food booths, engaging visual art exhibitions, live entertainment, shopping, carnival games, and craft beer garden. We were also able to team up with local community organizations, such as the Farmer’s Market, Boys & Girls Club, and American Legion, to fundraise while providing added value to the overall guest experience.
2014 consisted of four MPK Night Market events, totaling approximately 25,000 attendees. This year, two weekends of events are scheduled with a projected 30,000+ total attendees!