KBS America reached out to KCM Agency for crossover cultural and millennial consultation, website design and development, social media strategy and management, sponsorship acquisition and management, digital media buy, and event production and execution services for this highly-publicized concert. We mediated relationships between KBS Korea, KBS America, and several other community organizations, such as the Korean American Federation of Los Angeles, ensuring a smooth and successful event that would be attended and enjoyed by a truly multicultural audience.
KBS LA K-POP Festival
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Client: KBS America
Year: 2014
Services
- Advertising
- Branding
- Content Creation
- Creative Strategy & Design
- Digital
- Event Production & Management
- Marketing
- Millenial/Sub-Culture & Lifestyle Strategy
- Photography
- Social Media
- Sponsorship Acquisition & Management
- Videography
Free to the public, the festival’s 60,000 attendees was a diverse audience varying in generations, age, and ethnicities – everyone from fanatic K-pop music followers to government dignitaries were in attendance.