Start-ups on Kickstarter face the same challenge: how to gain exposure and connect to its most relevant audience. Grass Fed Coffee worked with KCM Agency to develop their social media strategy and establish GFC as the leading ready to drink option to supplement a health-focused lifestyle. After breaking records as the “Highest Funded Non-Alcoholic Project on Kickstarter” in 2015, our partnership grew organically to encompass the full brand experience: website redesign & copywriting, social media development and management, collateral design & copywriting, and market research through audience analysis, in-person surveys, and lead generation.

We employed a multi-platform brand strategy that uses social media as points of entry to the brand during the product development phase. We created a visually engaging Instagram feed that reflects the healthy and focused lifestyle through high quality, organic photography and inspirational posts. Twitter and Facebook were used to build an engaged community of GFC consumers through consistent and informed interactions, positioning GFC as an active voice and presence in the health and fitness communities online. Alongside the media strategy, we conducted sampling events hosted at 42 local gyms to gather market research and collect sales leads - all leading to the product launch in 2018.

In a span of 25 months, the KCM team helped GFC build the foundation for a strong brand and identify distinct key messaging that will carry GFC through the next phases of product launch, and consumer marketing initiatives.