noun [ U ] /ɪmˈpækt/
to have a strong effect or influence on a situation or person;
At KCM Agency, we embrace the mission of making an impact, whether that means imparting a positive influence externally through our clients or internally amongst each other. When people think of a company and its positive impact, it is often about accomplishing important social work in a community or for a group of people or consumers. Our last two KCM Thinkbox posts are examples of this, sharing our experiences of working with clients and organizations to achieve goals that make an impact in people’s lives: Children in Harmony and KCON.
Children in Harmony’s mission is to combine music and emotional intelligence education to empower girls and create empathy in boys from underprivileged areas. With gender equality being the ultimate goal, one of the driving forces behind the Amani program is the understanding that lasting impact comes from education at a young age. KCON’s mission is to bring Korean culture to the world through multi-day conventions filled with activities such as dance contests, panels with influencers, K-beauty tutorials, K-pop concerts and more. Part of the big picture of sharing and celebrating Korean culture is the impact KCON brings to its attendees by breaking down cultural and regional barriers as KCON reaches more cities and countries.
Building a shared impact
Working on projects that bring to effect a positive change on others is only one part of creating a culture of impact. KCM Agency also strives to place value on the impact individual members bring to the team. Impact can be a fairly abstract ideal to work towards as an individual though, so to help tackle this core value, our Culture & Code Handbook breaks it down into actionable tasks. such as focusing on results, or the big picture as mentioned earlier. If we lose sight of what we are trying to accomplish, most likely any potential impact will be lost.
When we focus on great results, we do impact-driven work.
Our Handbook also says to be consistent in our quality of work. This means we should be dependable because it is the cumulative work we do as a team that determines the success of a project. An important skill to have for completing our work is to exhibit bias-for-action. We should be empowered to make decisions quickly and execute. We all have different roles and responsibilities so it is our prerogative to take ownership of them. This includes using the resources around us, peers included, to complete our responsibilities.
Although these objectives focus on what we can do as a team member it doesn't mean that we are alone. Everything we do builds towards making a shared impact. The more we excel in quality of work, bias-for-action, and a results-driven focus, the greater our individual contributions to the team will be. As professionals, we want to be able to say that we have done great work and this in turn has an impact on the people we work with. It's this circle of positive influence that fosters a culture of impact in the workplace and contributes to a powerful company culture.
This post is part 3 of our KCM Culture series! Check back for more as we explore each of KCM Agency’s 7 Core Values!