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Lunar New Year 2018: Brands Recognizing Asian Buying Power
In Nielsen’s 2015 consumer report, Asian-Americans: Culturally Connected and Forging the Future, Asian American buying power was projected to reachRead more.
Creative Roundup: 8 of Our Favorite 2017 Lunar New Year Campaigns
Chinese New Year is based on the centuries old Chinese calendar, which is aligned with astronomical occurences. The actual dateRead more.