KCM Agency

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Are Live Events Dead? 5 Events that Prove Otherwise

Along with the airlines and the restaurant industry, no industry has taken a larger hit than experiential marketing and live

The Rising Popularity of Podcasts

Podcasting is one of the fastest growing forms of media in recent years. It's estimated that there are over 750,000

McDonald’s winning combo with Travis Scott

Gone are the days of McDonaldland and the Hamburglar; enter Travis Scott (or should we say, action figure Travis Scott).

Marketing Lessons from Chanel’s Beauty House

When you hear Chanel, you automatically think of a luxury brand that carries beautiful but very expensive products. It is

Creative Roundup: 5 of Our Favorite 2018 Lunar New Year Campaigns

Chinese New Year Year of the Dog swept the globe with many different campaign ads, reaching from mass marketing brands,

Lunar New Year 2018: Brands Recognizing Asian Buying Power

In Nielsen’s 2015 consumer report, Asian-Americans: Culturally Connected and Forging the Future, Asian American buying power was projected to reach

The Best Ads of Super Bowl LII

In case you missed it, we hosted our own Puppy Bowl at the office this year. Two of our office

Best of CES 2018: KCM Staff Picks

It's no secret that the world of tech now bleeds through all other industries out there. From health to finance,

Giving Gratitude

Whoever thought of Giving Tuesday as the first Tuesday after Thanksgiving definitely has the right idea. After Black Friday, and

Project Spotlight: San Gabriel Dumpling & Beer Fest

We’ve previously talked about how at KCM Agency, we love working with clients that embrace culture and community, from KCON

KCM Culture: The Importance of Impact

Genius is in the idea. Impact, however, comes from action! Simon Sinek To "make an impact" can oftentimes feel like

Project Spotlight: Our 5 Year KCON Journey

One of KCM Agency’s long time clients is CJ E&M, the leader in Asian media and content spanning from TV

Children In Harmony

KCM Agency and Zenith Division’s President and Co-founder Roy Choi called Children in Harmony (CIH)the most important project of his

5 Films We’re Looking Forward to at LAAPFF 2017

This year marks the 33rd annual showcase of the Los Angeles Asian Pacific Film Festival (LAAPFF). It’s one of the

KCM Culture: Communicating Success

Great communication, according to our KCM Agency Code & Culture Handbook, includes listening for understanding, articulating ideas concisely, keeping an

KCON Mexico from KCM POV

The common thread that connects all of us at KCM Agency is the pride we each have in our multicultural

All About #KollabSXSW

While SXSW has grown in scope immensely since its first event in 1987, it remains at its core a space

KCM Culture: Cultivating Curiosity

It is no secret that company culture is an important part of what makes a good company great, and what

Creative Roundup: 8 of Our Favorite 2017 Lunar New Year Campaigns

Chinese New Year is based on the centuries old Chinese calendar, which is aligned with astronomical occurences. The actual date

Insights from the Super Bowl LI Big Game Ads

The Super Bowl is one of the biggest television broadcast events today. In the United States alone, viewership has been

Best Lunar New Year Festivals in SoCal

Gong xi fa cai! KCM Agency has been doing Lunar New Year festivals and events since our company started, and

Top 10 Picks from CES 2017

Staying up-to-date as well as being inspired by new and future technologies is our team's priority and passion. From producing a Digital

KCM On Holiday: Where in the world?

Every year, the KCM team gets time off to enjoy the holidays - despite Lunar New Year season being just

Project Spotlight: #PowerUp Campaign by APIAVote

Asian Americans are under-represented in American politics and media. There is no denying it. Asian-Americans represent 6% of the U.S.