As a minority-owned agency, we are invested in the work that we produce to ensure it reflects the lives and experiences of our community.
KCM Agency is your one-stop shop for multicultural and cross-cultural advertising & marketing, specializing in representing and bridging Asia and Asian America.
At the core of this word is culture, and as Asian Americans, we identify with more than just one. In a world where information has no borders and is readily available, we are more capable now than ever before to connect with both (or more) cultures that make up our identities. Being open to the many and multi-faceted cultural backgrounds, experiences, and lifestyles is what has allowed KCM Agency to grow.
The objective is producing an effective multicultural or cross-cultural campaign; the big picture is working together with our clients to tell real stories, build real relationships, and empower real people. Because at the end of the day, that’s who your target audience is – real people.
Understanding a culture is more than just speaking or understanding a language. Those that understand that if there is a cultural truth behind it, people will connect to it - these are the clients we want to begin conversations with.
Roy Choi is the CEO of KCM Agency. He also acts as the General Partner at Knighted Ventures, a company investing and managing projects in entertainment and gaming, and the Executive Producer for Kollaboration Global, a national non-profit organization that provides Asian American artists and leaders a platform to discover, empower, and connect. Roy graduated with honors from USC with a BA in Cinema from the School of Cinematic Arts. He was a winner and recipient of the Stephen Gentry Memorial Scholarship, and was also a finalist in the Southern California Business Film Festival. In 2009, he was awarded the DARI Award for Man of the Year by the Korea Creative Content Agency.
Jennifer Chung Kim is the Managing Partner of KCM Agency. With a decade of experience in the events and marketing industry, Jennifer has a keen eye for detail, an appreciation for aesthetics, and insatiable curiosity of new experiences. She also serves as a Board Member for Kollaboration, Board Member for the Asian American Advertising Federation (3AF), and Commissioner for the Los Angeles Central Area Planning Commission.
