KCM Agency is a minority-owned marketing agency founded by Roy Choi and Jennifer Chung Kim, based in Los Angeles, California.Growing up, Asian stuff was weird. Bringing your Asian food to school for lunch meant relentless interrogations (“Eww, what is that?”) and no trade partners. Fast forward to today, and the Asian products and lifestyle that once caused a sense of shame and alienation now garner widespread interest and fascination. In our youths, who could have imagined the day when K-pop would be topping the charts and two late greats Anthony Bourdain and Jonathan Gold would have inspired droves of foodies seeking Asian delicacies? As avid consumers of Asian entertainment, lifestyle, and pop culture, we help our clients and partners communicate and connect with Millennials and Gen Z through methods and mediums that resonate with their core values, and in turn, convert them into consumers and fans of the brands. It brings us great pride and joy to share with others the happiness we get from the products and brands we love.
We help Asian entertainment and lifestyle brands reach Millennials and turn them into fans through impactful events, experiences, and social media.
If you have a product or brand that deserves to be shared and talked about, we’d love to hear from you.
Roy Choi is the CEO of KCM Agency. He also acts as the General Partner at Knighted Ventures, a company investing and managing projects in entertainment and gaming, and the Executive Producer for Kollaboration Global, a national non-profit organization that provides Asian American artists and leaders a platform to discover, empower, and connect. Roy graduated with honors from USC with a BA in Cinema from the School of Cinematic Arts. He was a winner and recipient of the Stephen Gentry Memorial Scholarship, and was also a finalist in the Southern California Business Film Festival. In 2009, he was awarded the DARI Award for Man of the Year by the Korea Creative Content Agency.
Jennifer Chung Kim is the Managing Partner of KCM Agency. With a decade of experience in the events and marketing industry, Jennifer has a keen eye for detail, an appreciation for aesthetics, and insatiable curiosity of new experiences. She also serves as a Board Member for Kollaboration, Board Member for the Asian American Advertising Federation (3AF), and Commissioner for the Los Angeles Central Area Planning Commission.