Archives for October 2017
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Are Live Events Dead? 5 Events that Prove Otherwise
Along with the airlines and the restaurant industry, no industry has taken a larger hit than experiential marketing and liveRead more.
The Rising Popularity of Podcasts
Podcasting is one of the fastest growing forms of media in recent years. It's estimated that there are over 750,000Read more.
McDonald’s winning combo with Travis Scott
Gone are the days of McDonaldland and the Hamburglar; enter Travis Scott (or should we say, action figure Travis Scott).Read more.
Marketing Lessons from Chanel’s Beauty House
When you hear Chanel, you automatically think of a luxury brand that carries beautiful but very expensive products. It isRead more.
Creative Roundup: 5 of Our Favorite 2018 Lunar New Year Campaigns
Chinese New Year Year of the Dog swept the globe with many different campaign ads, reaching from mass marketing brands,Read more.
Lunar New Year 2018: Brands Recognizing Asian Buying Power
In Nielsen’s 2015 consumer report, Asian-Americans: Culturally Connected and Forging the Future, Asian American buying power was projected to reachRead more.
The Best Ads of Super Bowl LII
In case you missed it, we hosted our own Puppy Bowl at the office this year. Two of our officeRead more.
Best of CES 2018: KCM Staff Picks
It's no secret that the world of tech now bleeds through all other industries out there. From health to finance,Read more.
Whoever thought of Giving Tuesday as the first Tuesday after Thanksgiving definitely has the right idea. After Black Friday, andRead more.
Project Spotlight: San Gabriel Dumpling & Beer Fest
We’ve previously talked about how at KCM Agency, we love working with clients that embrace culture and community, from KCONRead more.
KCM Culture: The Importance of Impact
Genius is in the idea. Impact, however, comes from action! Simon Sinek To "make an impact" can oftentimes feel likeRead more.
Project Spotlight: Our 5 Year KCON Journey
One of KCM Agency’s long time clients is CJ E&M, the leader in Asian media and content spanning from TVRead more.
Children In Harmony
KCM Agency and Zenith Division’s President and Co-founder Roy Choi called Children in Harmony (CIH)the most important project of hisRead more.
5 Films We’re Looking Forward to at LAAPFF 2017
This year marks the 33rd annual showcase of the Los Angeles Asian Pacific Film Festival (LAAPFF). It’s one of theRead more.
KCM Culture: Communicating Success
Great communication, according to our KCM Agency Code & Culture Handbook, includes listening for understanding, articulating ideas concisely, keeping anRead more.
KCON Mexico from KCM POV
The common thread that connects all of us at KCM Agency is the pride we each have in our multiculturalRead more.
All About #KollabSXSW
While SXSW has grown in scope immensely since its first event in 1987, it remains at its core a spaceRead more.
KCM Culture: Cultivating Curiosity
It is no secret that company culture is an important part of what makes a good company great, and whatRead more.
Creative Roundup: 8 of Our Favorite 2017 Lunar New Year Campaigns
Chinese New Year is based on the centuries old Chinese calendar, which is aligned with astronomical occurences. The actual dateRead more.
Insights from the Super Bowl LI Big Game Ads
The Super Bowl is one of the biggest television broadcast events today. In the United States alone, viewership has beenRead more.
Best Lunar New Year Festivals in SoCal
Gong xi fa cai! KCM Agency has been doing Lunar New Year festivals and events since our company started, andRead more.
Top 10 Picks from CES 2017
Staying up-to-date as well as being inspired by new and future technologies is our team's priority and passion. From producing a DigitalRead more.
KCM On Holiday: Where in the world?
Every year, the KCM team gets time off to enjoy the holidays - despite Lunar New Year season being justRead more.
Project Spotlight: #PowerUp Campaign by APIAVote
Asian Americans are under-represented in American politics and media. There is no denying it. Asian-Americans represent 6% of the U.S.Read more.